← Back to Home
Real Projects. Real Results.

What We've Built —
and What It Delivered

Every number here came from an actual project. No vague testimonials, no vanity metrics — just before, what we did, and after.

50+
Stores built & grown
A$3M+
Revenue generated for clients
3x
Average conversion lift
3wk
Avg. fresh store delivery
👕
CRO Rebuild
Fashion & Apparel

Coastal Thread Co.

A fashion label with solid brand recognition but a leaky store. Traffic was there. The conversion rate wasn’t. We found the holes and fixed them fast.

+142%Monthly Revenue
+68%Conversion Rate
0.9sPage Load Time
A$124Avg. Order Value
The Problem

Coastal Thread Co. were running paid Meta ads and generating solid traffic — but their store converted at 1.1%. Product pages had weak copy, no social proof above the fold, and a checkout that abandoned 68% of initiated sessions. Mobile was an afterthought: tiny buttons, broken image stacking, slow scroll. Every ad dollar was amplifying the leak, not the revenue.

What We Did
  • →Full store speed audit — identified 14 bloated apps, removed 9, rebuilt CSS delivery
  • →Rebuilt all product pages with buyer-psychology copy, UGC placement, and urgency signals
  • →Redesigned mobile UX from scratch — tap targets, image swipe, sticky CTA
  • →Added post-purchase upsell flow and complementary bundle offer on cart page
  • →Rebuilt checkout with trust badges, Afterpay prominence, and progress indicator
  • →Set up Klaviyo abandoned cart sequence (3 emails, 72hr window)
The Results
Conversion rate1.1% → 4.8%
Monthly revenueA$46k → A$112k
Page load time4.2s → 0.9s
Cart abandonment68% → 41%
Avg. order valueA$78 → A$124
Delivery timeline4 weeks
See what’s leaking in your store
Free 10-minute Loom audit — back within 24 hours, no call needed.
🏠
Fresh Store Build
Home & Living

Harlow Home Store

A passionate homewares founder with beautiful product and zero online presence. We took them from a Canva logo and a product list to a live, selling Shopify store in three weeks.

3 wksConcept to Live
+89%AOV (vs benchmark)
3.4%Launch Conversion
A$1,800Project Cost
The Situation

Sarah had spent 18 months developing a curated range of Australian-made homewares. She was selling through markets and Instagram DMs but had no proper online store. She needed something that looked premium, launched fast, and didn’t cost $20k to build. Budget: A$2,000. Timeline: “as soon as possible.” We delivered a full store in under 3 weeks for A$1,800.

What We Built
  • →Custom Shopify theme matched to her brand palette and Instagram aesthetic
  • →Product photography guidance and image optimisation for all 24 SKUs
  • →Collections architecture and filtering logic for easy browsing
  • →Afterpay and Zip Pay integration — standard for AU home goods
  • →Australia Post shipping zones, free shipping threshold, and live rates
  • →Klaviyo welcome sequence and abandoned cart flow (pre-built, ready to launch)
  • →GST-compliant checkout and ABN-ready invoice system
Launch Results
Days to go live21 days
Launch conversion rate3.4%
First week revenueA$3,840
Avg. order valueA$148
Bounce rate at launch34%
Total project costA$1,800
Ready to launch your store?
Fresh builds start from A$1,500. We scope it, price it, and deliver it — fast.
💊
AOV & Subscriptions
Health & Wellness

PureForm Supplements

A supplements brand with strong one-time buyers but almost no repeat purchases. We built the entire subscription and upsell engine that turned one-time buyers into recurring revenue.

+210%Active Subscriptions
–38%Monthly Churn
A$164Avg. Order Value
+91%LTV (12-month)
The Problem

PureForm had great product reviews and decent organic traffic. Their issue: 94% of customers bought once and never came back. No subscription option, no upsell at checkout, no post-purchase email beyond an order confirmation. Their COGS were being eaten by single-order economics. They needed a retention engine, not more ad spend. We rebuilt their entire post-purchase experience around that goal.

What We Built
  • →Recharge subscription integration with monthly, 6-week, and 2-month cadences
  • →Product quiz funnel (“Build your stack”) driving to subscription bundles
  • →Post-purchase one-click upsell for complementary products
  • →Klaviyo 6-email retention sequence (days 3, 7, 14, 21, 30, 45)
  • →Subscription management portal with pause/swap to reduce cancellations
  • →Loyalty point mechanic for subscribers (double points per order)
  • →Win-back campaign for lapsed one-time buyers (re-converted 18%)
The Results (90 days)
Active subscriptions+210%
Monthly churn rate11% → 6.8%
Avg. order valueA$89 → A$164
12-month LTVA$148 → A$283
Repeat purchase rate6% → 34%
Win-back re-conversion18% of lapsed buyers
Want to lift your AOV and repeat purchase rate?
We’ll tell you exactly where you’re leaving money on the table — for free.
Your store is next

Ready to See What's
Possible for Your Brand?

Whether you're launching from scratch or fixing what's broken — we'll show you exactly what we'd do and what it would cost. No pitch, no pressure.

See Our Services →

No lock-in contracts. Fixed AUD pricing. 30-day post-launch support included.